I. SurveyMonkey's self-serve monthly newsletter
The newsletter reaches the company's millions of self-serve users. It features articles that offer tips and tricks for designing surveys, product updates, and key takeaways from recent research we ran.
Every month, I partnered with colleagues in content strategy, email marketing, and product marketing to pick out the top stories for the following month's newsletter. In addition, I spearheaded the copy efforts, which involved coming up with eye-catching headlines, and writing 1-2 sentences that'd drum up interest for each story.
The newsletter reaches the company's millions of self-serve users. It features articles that offer tips and tricks for designing surveys, product updates, and key takeaways from recent research we ran.
Every month, I partnered with colleagues in content strategy, email marketing, and product marketing to pick out the top stories for the following month's newsletter. In addition, I spearheaded the copy efforts, which involved coming up with eye-catching headlines, and writing 1-2 sentences that'd drum up interest for each story.
II. Wufoo's monthly newsletter
Similar to the above, I helped brainstorm the top stories to include on Wufoo's monthly newsletter and I worked on the copy.
Wufoo and SurveyMonkey have vastly different tones (the former is a lot more playful and fun), which made the task of working on both all the more challenging and exciting.
III. Testing and ad-hoc email campaigns
I constantly tested many of the things I worked on, and emails were no exception. I had recurring meetings with partners in Email Marketing to identify testing opportunities—from trying varying numbers of stories to using different senders. After picking the tests to move forward with, I'd work on the copy. Though not every test was a success, on aggregate, they allowed us to increase the open and click-through rates by double digit percentages.
I also routinely executed copy for one-off emails that either promoted specific events or aimed to increase engagement from specific user groups. Examples include product announcements, sweepstakes drawings, company anniversaries, etc.
I constantly tested many of the things I worked on, and emails were no exception. I had recurring meetings with partners in Email Marketing to identify testing opportunities—from trying varying numbers of stories to using different senders. After picking the tests to move forward with, I'd work on the copy. Though not every test was a success, on aggregate, they allowed us to increase the open and click-through rates by double digit percentages.
I also routinely executed copy for one-off emails that either promoted specific events or aimed to increase engagement from specific user groups. Examples include product announcements, sweepstakes drawings, company anniversaries, etc.
