I. Workato's bi-weekly newsletter
Every 2 weeks I'd share a variety of content with our blog's newsletter subscribers. This includes tips and tricks around implementing integrations and automations, company updates, and gated assets that have recently been published.
The goals for the newsletter are equally diverse. It aims to keep our brand top of mind for prospects, generate leads for our sales reps, and inspire further product usage among clients. To help meet these aims, I constantly test different subject lines and email bodies.
Every 2 weeks I'd share a variety of content with our blog's newsletter subscribers. This includes tips and tricks around implementing integrations and automations, company updates, and gated assets that have recently been published.
The goals for the newsletter are equally diverse. It aims to keep our brand top of mind for prospects, generate leads for our sales reps, and inspire further product usage among clients. To help meet these aims, I constantly test different subject lines and email bodies.
II. SurveyMonkey's self-serve monthly newsletter
The newsletter reaches the company's millions of self-serve users. It features articles that offer tips and tricks for designing surveys, product updates, and key takeaways from recent research we ran.
Every month, I partnered with colleagues in content strategy, email marketing, and product marketing to pick out the top stories for the following month's newsletter. In addition, I spearheaded the copy efforts, which involved coming up with eye-catching headlines, and writing 1-2 sentences that'd drum up interest for each story.
The newsletter reaches the company's millions of self-serve users. It features articles that offer tips and tricks for designing surveys, product updates, and key takeaways from recent research we ran.
Every month, I partnered with colleagues in content strategy, email marketing, and product marketing to pick out the top stories for the following month's newsletter. In addition, I spearheaded the copy efforts, which involved coming up with eye-catching headlines, and writing 1-2 sentences that'd drum up interest for each story.
III. Wufoo's monthly newsletter
Similar to the above, I helped brainstorm the top stories to include on Wufoo's monthly newsletter and I worked on the copy.
Wufoo and SurveyMonkey have vastly different tones (the former is a lot more playful and fun), which made the task of working on both all the more challenging and exciting.
