I. Customer feedback guide
This might be the most helpful and insightful piece of content I’ve written to date. It breaks down how any type of organization can continually use customer satisfaction surveys to better serve their clients' needs.
In addition to all the copy that went into creating this, I ideated design concepts that would make the key points easier to understand.
This might be the most helpful and insightful piece of content I’ve written to date. It breaks down how any type of organization can continually use customer satisfaction surveys to better serve their clients' needs.
In addition to all the copy that went into creating this, I ideated design concepts that would make the key points easier to understand.
II. Guide to asking screening questions
Screening questions can be any number of prompts at the beginning of a survey that qualify—or disqualify—people from taking the rest of the survey, depending on their answer(s).
This guide details what screening questions are, why they're useful, and how to put them to use in SurveyMonkey.
III. Playbook for building a customer centric culture at your organization
This guide breaks down the framework for building a workplace environment that helps employees feel close to customers. In addition, it outlines 6 initiatives that SurveyMonkey runs to help its employees feel more connected to its customers.
While crafting this piece, I interviewed colleagues from the voice of the customer team, and collaborated with others in product marketing, content, and design, to make sure the content and visuals were picture-perfect.
