Copywriter | Content Strategist | Marketer
Hi there! Welcome to my portfolio site—where you can read about the different types of content I've recently worked on, and learn about the results they've delivered.
I'm currently working at Workato—a software company that offers an enterprise automation platform—where I manage the company's blog ("The Connector"). This involves ideating and executing an SEO-driven content strategy, consistently organizing the editorial calendar, editing content written by colleagues, and collaborating with the C-suite or with subject matter experts on pieces related to the company (e.g. new product release).
Beyond the blog, I also support the content needs of our partner team, and I often edit the copy that goes out in other channels, like social media.
My aims for any piece of content are twofold: to deliver on its goals for the business, and to improve the reader's personal/ professional life. I've often accomplished these objectives by:
Before content strategy, I worked in sales and customer success. My experiences in each area help me identify and produce content that's valuable for customers and prospects.
Anyway, I hope you enjoy reading through the rest of my site!
I'm currently working at Workato—a software company that offers an enterprise automation platform—where I manage the company's blog ("The Connector"). This involves ideating and executing an SEO-driven content strategy, consistently organizing the editorial calendar, editing content written by colleagues, and collaborating with the C-suite or with subject matter experts on pieces related to the company (e.g. new product release).
Beyond the blog, I also support the content needs of our partner team, and I often edit the copy that goes out in other channels, like social media.
My aims for any piece of content are twofold: to deliver on its goals for the business, and to improve the reader's personal/ professional life. I've often accomplished these objectives by:
- Collaborating with colleagues in product marketing to identify content gaps and align on messaging
- Incorporating SEO best practices on every piece of content
- Consistently reviewing content performance in Google Analytics and in SEO tools like SEMrush before making decisions
Before content strategy, I worked in sales and customer success. My experiences in each area help me identify and produce content that's valuable for customers and prospects.
Anyway, I hope you enjoy reading through the rest of my site!
