Copywriter | Content Strategist | Marketer
Hi there! Welcome to my portfolio site—where you can read about the different types of content I've worked on and learn about the results they've delivered.
I currently work at Workato—a software company that offers an enterprise automation platform.
In my role, I manage the corporate blog ("The Connector"), which involves ideating and executing on SEO and thought leadership-driven content strategies, organizing the editorial calendar, editing guest submissions, and collaborating with the C-suite or with subject matter experts on a wide range of articles.
I also support the content needs of various marketing teams, from product marketing to partner marketing to demand generation, and I often edit the copy that goes out in other channels, like social media.
My aim for any piece of content is twofold: to deliver on its goals for the business and to help the reader personally and/or professionally.
Some of my accomplishments at Workato and SurveyMonkey (where I worked before) include:
Before working in content marketing, I worked in sales and customer success. My experiences in each area help me identify and produce content that's valuable for customers and prospects.
Anyway, I hope you enjoy reading through the rest of my site!
I currently work at Workato—a software company that offers an enterprise automation platform.
In my role, I manage the corporate blog ("The Connector"), which involves ideating and executing on SEO and thought leadership-driven content strategies, organizing the editorial calendar, editing guest submissions, and collaborating with the C-suite or with subject matter experts on a wide range of articles.
I also support the content needs of various marketing teams, from product marketing to partner marketing to demand generation, and I often edit the copy that goes out in other channels, like social media.
My aim for any piece of content is twofold: to deliver on its goals for the business and to help the reader personally and/or professionally.
Some of my accomplishments at Workato and SurveyMonkey (where I worked before) include:
- Increasing organic traffic to Workato's blog by over 10X within 3 years via competitive, highly-relevant searches. My content currently ranks at the top of search results for queries like "software integration", "SaaS integration", "bidirectional sync", "HR chatbots", "point to point integration", "onboarding automation", "native integration", and "production integrations"
- Growing the RFD conversion rate on Workato's blog by over 3X. We've launched personalized pop-ups, built out a variety of CTA designs to incorporate within the body of the content, and optimized our CTA's messaging
- Creating and contributing to content that's influenced the narrative on certain topics. Examples include an article I partnered with Massimo Pezzini on that explored the relationship between integration and automation and a guide I created during my time at SurveyMonkey on running customer feedback programs
Before working in content marketing, I worked in sales and customer success. My experiences in each area help me identify and produce content that's valuable for customers and prospects.
Anyway, I hope you enjoy reading through the rest of my site!
